HIGH PERFORMANCE WORKSHOPS  |  SHARED LANGUAGE  |  NORTH STAR  |  PERFORMANCE LEXICON  |  COMMS STRATEGY

• Undertook in-depth qualitative research within The Blues team and organisation.
• Worked with coaches and players to create  a Performance North Star
• Created a Shared Language with the players and coaching team
• Inspired powerful match day rituals
• Became the measure for future success on and off the pitch
• 92% Positive feedback rating from the playing group
• 9 Blues Players selected for the All Blacks (up from 2 at the start of the project)
• 1st Major Trophy in 18 years (2021 Super Rugby Trans Tasman Champions)
• 62.5% Super Rugby Aotearoa 2020 Win Rate (2019 = 31% / 2018 = 25%)